An Internship Report on MTBL: General Banking, HRM Department and Research on how MTBL can lead the Banking industry of Bangladesh
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MTBL has major competitive potentials but it requires working on some key areas. Both HSBC and MTBL are competing over a similar target market and the product/service offerings by both company is almost similar. The key reason for superior performance of HSBC is because of its superior branding strategy. Besides the strong acceptance it multinational level has established a sustainable competitive advantage for HSBC. Differentiation strategies: MTBL is requiring working more on its differentiation strategies. In this highly clustered market, only differentiated products will enable stronger attention from the customers. Brand association: In addition to this, MTBL should focus more on superior brand association as HSBC does. HSBC associated itself with The Daily Prothom Alo and The Daily Star - the two popular most newspapers of Bangladesh. HSBC linked itself with other popular brands across different sectors through its bill payment system - ‐ Qubee and Banglalion - the two major wi-max internet provider of the country, ‐ Metlife Alico - the giant in the country's insurance sector ‐ Grameenphone, Citycell, Robi, Banglalink and Airtel - the major mobile operators of the country All this associations are enhancing customer confidence and by nature customers are feeling more secured and respected to invest on HSBC. MTBL should adopt this concept and apply it to enhance its image.
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